Founded in 2012 by renowned music industry executive Sylvia Rhone, Vested in Culture (VIC) is a historic partnership with Epic Records’ Chairman and CEO L.A. Reid and Sony Music Entertainment. Based in New York, we are a boutique label that boasts a remarkably diverse roster of young, fresh and new talent, including Kat Dahlia, Quadron, and Casey Veggies. We’re passionate about the power of music, great songwriting, emotion, charisma, a story, a journey. We represent innovators who have the ability to create their own moments, to impact culture and to engage with their fans organically. We want to identify artists who are curious about art, culture, technology and life in general. Our mission is not only to be a place for emerging artists to create and thrive, but to also be a bridge to help them grow as cultural brands.
Executive Assistant to Sylvia Rhone
All correspondence (including demos) can be sent to:
Vested in Culture
550 Madison Avenue
New York, NY 10022